Source: Xin Wen Wu Bao (News Times China)
http://www.xwwb.com/gb/content/2007-07/20/content_150371.htm
July 20, 2007
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After an initial glance at this year's Shanghai TV Festival Awards, the Taiwanese version of "The Hospital" will finally be seen by local viewers. The other day, reporters learned from the Shanghai Media Group Film Center that exclusive rights had already been bought by Oriental TV channel for its TV broadcast. Although the airing hasn't been scheduled yet, it will definitely be shown this summer. At present, Oriental TV is patiently contacting male lead Jerry Yan to come to Shanghai for the TV promo.
Re-dubbing and Editing
The success of the Japanese version of "The Hospital" inspired Taiwan, China and Korean TV film makers to copy it. Because " Meteor Garden" director Cai Yue Xun also took charge of the 40-episode Taiwanese version of "The Hospital", shooting period lasted for 8 months, which can be regarded as the typical "slow worker with fine workmanship". Despite the receptive controversy issues on Jerry's acting skills, The Hospital, however, still got very favorable ratings when it it was first shown in Taiwan.
Regarding some sensitive scenes in the serial, the SMG spokesman said that the Oriental TV version had already re-dubbed and edited the changes, and would have no more issues on the entire contents.
The success of the Japanese version of "The Hospital" inspired Taiwan, China and Korean TV film makers to copy it. Because " Meteor Garden" director Cai Yue Xun also took charge of the 40-episode Taiwanese version of "The Hospital", shooting period lasted for 8 months, which can be regarded as the typical "slow worker with fine workmanship". Despite the receptive controversy issues on Jerry's acting skills, The Hospital, however, still got very favorable ratings when it it was first shown in Taiwan.
Regarding some sensitive scenes in the serial, the SMG spokesman said that the Oriental TV version had already re-dubbed and edited the changes, and would have no more issues on the entire contents.
Almost ten times the price just to grab the sole TV rights
According to an SMG staff who revealed, it's because of Jerry's high popularity that drama had been the target of several Cable TV channels. Normally, the price for any HK and Taiwan serials is only almost $10,000 per episode. However, because several TV stations had been fighting over for the local rights of "The Hospital," Oriental TV had paid ten times the normal recommended price just to acquire its exclusive rights, and hopes it can earn back its investment through supporting advertisements, when it is officially shown.
Exclusive airing to spark summer TV viewing once again
Summer is the golden battlefield of any TV network to seize ratings. with cable TVs not only coming up with various talent shows, but also struggles down for the sole airing of TV dramas. Besides Oriental TV to be airing the Taiwanese version of "The Hospital,", outside, Hunan's local TV serial will also be shown, as well as Anhui's acquired TV rights of serials from HK, Taiwan and Korea.
Buying expensive TV rights would make a lot of production brands
Can costs be regained in buying expensive those exclusive TV rights? For the producers and the TV stations, making money is not the main purpose. Buying exclusive TV rights will increase the TV stations' influence and the producer firms' branded items to manufacture.
However, the SMG staff also revealed to reporters that the purpose of the expensive buying of 'The Hospital" is that they wanted to tell everyone that the Oriental TV can also join the race for exclusive TV rights, to provide its viewers with the best TV serials. However, for the viewers, whether it is exclusive or not, the most important is still the good quality of the serial.
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